Apple often declares its new {hardware} within the fall, and this yr is probably going no completely different. The occasion is reported to be on September 9, and Apple is anticipated to launch its iPhone 17 lineup, together with updates for the Apple Watch and AirPods.
As at all times, there are lots of rumors circulating, together with larger screens and improved cameras for the iPhone 17 fashions and the introduction of an ultra-thin iPhone Air that would substitute the Plus mannequin. Extra broadly, Bloomberg’s Mark Gurman experiences that this will probably be the primary of three deliberate years of main iPhone redesigns, with a foldable iPhone coming in 2026.
iPhone 17, 17 Professional, and 17 Professional Max
The iPhone 17 is anticipated to get a major makeover to align extra carefully with the Professional fashions. It might function a barely bigger 6.3-inch display, which is a rise of 0.2 inches in comparison with the iPhone 16, in addition to a 120Hz show, a considerable improve from the present 60Hz. It’s additionally rumored to have a 24-megapixel entrance digital camera.
It might are available in new colours: purple and inexperienced.
The Professional’s upgrades will probably be noticeable on the again of the telephone, rumors recommend. Conceptual renderings present that the three rear cameras could also be organized in an oblong bar that extends from one fringe of the machine to the opposite. The flash, gentle sensor, and microphone could be positioned far to the proper aspect. The place the MagSafe charger is, the Apple emblem is claimed to be centered for aesthetic causes.
Notably, the iPhone 17 Professional might change supplies, probably changing the titanium band across the display with aluminum. This might assist Apple cut back prices in addition to present a lighter really feel.
The iPhone 17 Professional Max is anticipated to see fewer upgrades, too, with probably the most vital change being a barely thicker physique, prone to accommodate a bigger battery — which might be an enormous win.
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In accordance with leaker Instantaneous Digital, the iPhone 17 is predicted to be priced round $800, and the Professional Max is anticipated to have a price ticket of $1,250. New colours for the Professional fashions probably embody darkish blue and copper.
The Professional mannequin is anticipated to be priced round $1,050. Nevertheless, a current leak signifies that there will probably be fewer storage choices in comparison with the 16 Professional. Customers might lose the 128GB possibility and can solely have three decisions: 256GB, 512GB, or 1TB, down from the everyday 4 choices.
Whereas the first focus will probably be on the iPhones themselves, Apple might announce new telephone circumstances as a bonus. Three weeks earlier than the occasion, a leak confirmed “TechWoven” iPhone Professional 17 circumstances, that includes a better high quality woven materials in comparison with the discontinued “FineWoven” line of cloth circumstances Apple launched in 2023. The leak additionally exhibits that the circumstances might include a crossbody strap.
iPhone Air

Essentially the most extensively mentioned rumor is that Apple could be introducing its slimmest telephone ever, the iPhone Air, which can substitute the iPhone Plus.
This rumored machine is claimed to have a profile thickness of 5.5 mm, making it about 0.08 inches thinner than present iPhones. It’ll additionally function a 6.6-inch display.
This transfer seems to be Apple’s response to the development of slimmer smartphones, following within the footsteps of different firms like Samsung and Huawei. The iPhone Air might probably outshine the Samsung Galaxy S25 Edge, which measures 5.8 mm thick. Moreover, it might pave the way in which for Apple’s long-rumored foldable telephone, predicted to launch in September 2026.
Whereas the skinny design is fashionable, it will include some compromises. Primarily based on the renders we’ve seen, the Air is anticipated to have just one rear digital camera lens, not like the Plus, which has two. There are additionally rumors that there will not be sufficient house for a speaker on the backside, that means the one audio supply could possibly be the entrance earpiece on the high.
Experiences recommend the machine will probably be priced at $950 and will probably be obtainable in black, silver, and light-weight gold.
Apple Watch Collection 11, Extremely 3, and SE 3

After a two-year wait, there are numerous rumors surrounding the Apple Watch Extremely 3, suggesting it should bear vital adjustments. These might embody sooner charging speeds, 5G help, and satellite tv for pc connectivity. Moreover, it’s speculated that the watch will function a bigger show.
One of the crucial thrilling potential upgrades for each the Extremely 3 and Collection 11 is the incorporation of blood stress monitoring capabilities. This function would notify customers if their blood stress ranges are too excessive or too low. Apple can be contemplating including a sleep apnea function. Nevertheless, in response to Bloomberg’s Gurman, the corporate might have to delay the discharge of those options for additional tweaks.
Apple lately introduced {that a} redesigned blood oxygen function is rolling out to some Collection 8, 10, and Extremely watches. This leads us to assume the Extremely 3 may additionally get the aptitude, however the firm didn’t point out if it will be obtainable in watchOS 26 in its announcement.
The third era of Apple Watch SE isn’t anticipated to obtain main updates, other than probably a bigger show. There proceed to be experiences of a plastic model being launched, in response to Gurman.
Rumored costs for the watches are: $250 for the Apple Watch SE 3, $400 for the Collection 11, and $800 for the Extremely 3.
AirPods Professional 3

After the discharge of the AirPods Professional 2 in 2022, it’s about time for an improve, and Apple may simply be able to ship. Rumors recommend that the AirPods Professional 3 will function a sleeker design, touch-sensitive controls, smaller earbuds, and a slimmer case. Moreover, the H3 chip is anticipated to reinforce energetic noise cancellation and adaptive audio.
This story has been up to date to incorporate further rumors.
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