Bengaluru-based Pronto, helps to carry India’s largely casual home assist market on-line. As day by day bookings climb and its metropolis footprint expands, buyers are opening their wallets.
The startup mentioned Tuesday that it raised a $25 million Sequence B spherical led by Epiq Capital, valuing the nine-month-old firm at $100 million. That’s greater than double its $45 million valuation in August 2025 and over eight occasions the $12.5 million stage when it emerged from stealth in Might. Current buyers Glade Brook Capital, Common Catalyst, and Bain Capital Ventures additionally participated, bringing whole funding to round $40 million.
Pronto provides fast, structured providers for on a regular basis chores — from mopping to utensil cleansing — promising educated, background-verified professionals on demand.
The startup says it might probably dispatch employees inside about 10 minutes in a number of of its micromarkets (servicable places inside cities it operates), positioning the service nearer to fast commerce than conventional house providers. Every employee — whom the corporate calls a “Professional” — undergoes in-person coaching and background verification earlier than taking bookings, and is assigned structured shifts meant to offer extra predictable earnings than the casual preparations frequent within the sector.
Pronto is now dealing with 18,000 bookings a day, up sharply from roughly 1,000 day by day bookings final 12 months, founder Anjali Sardana (pictured above, middle) mentioned in an interview. The median time between a buyer’s first and second reserving is simply two days, she added, with the platform’s high 10% of customers inserting 9 or extra orders a month. Sardana mentioned the startup is focusing on 70,000 day by day bookings by June.
The startup has additionally moved rapidly to widen its geographic footprint, increasing from one metropolis to 10 — together with Delhi NCR, Bengaluru, and Mumbai — and from 5 to greater than 150 micromarkets up to now seven months, Sardana mentioned. Nonetheless, the majority of exercise stays concentrated in a handful of markets, with the Nationwide Capital Area, which incorporates cities surrounding New Delhi, accounting for about half of whole bookings.
Sardana mentioned Pronto has barely begun to faucet India’s predominantly offline home providers market, the place most hiring nonetheless occurs by way of casual networks. “I nonetheless imagine that 99.99% of this market is totally offline,” she advised TechCrunch. “In combination, lower than 100,000 persons are utilizing a service like this per day, whereas tens of thousands and thousands of households depend on offline preparations.”
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Market analysis backs that up. The general house providers sector, in line with a Redseer Technique Consultants report, was valued at round ₹5,100-5,210 billion (about $56–$57 billion) in FY 2025. But, on-line penetration stood at lower than 1% of web transaction worth, highlighting how deeply entrenched word-of-mouth channels stay. However the on-line section — presently small — is projected to develop at an 18–22% compound annual charge by way of FY 2030, as rising incomes, urbanization, and demand for reliability and comfort push extra households to attempt digital platforms.
Constructing the workforce
Pronto presently works with 4,500 energetic professionals on its platform, round 99% of whom are girls, Sardana mentioned. Staff who full roughly 20 days of shifts a month earn a median of ₹23,000 to ₹25,000 (round $251–$273), she added. Month-to-month employee retention is above 70%. Even so, demand continues to outpace the onboarding of recent employees, with bookings rising about 20% week over week, the founder mentioned.
Pronto’s unit economics are nonetheless evolving because it expands into newer markets. Sardana mentioned the corporate is seeing “very constructive inexperienced shoots” in its oldest micromarkets in Gurugram, the place contribution margins have turned constructive, although newer markets stay in funding mode.
Sardana advised TechCrunch that Pronto has burned about $8 million to this point and now has roughly two years of runway following the newest fundraise.
Pronto plans to deploy the contemporary capital primarily towards onboarding extra professionals, deepening its presence in present markets, and increasing into new cities, Sardana mentioned. It’s also piloting new choices equivalent to cooking, automotive washing, and canine strolling, and is exploring extra classes together with salon providers. For now, nevertheless, core duties — together with sweeping, mopping, and utensil cleansing — stay the platform’s most-used providers.
The startup operates with a core staff of about 60 staff, together with roughly 15 to 16 throughout engineering, product, and design, whereas advertising stays lean with a small model and efficiency staff, Sardana mentioned.
The competitors
Pronto is working in an more and more heated section of India’s house providers market, alongside rivals equivalent to Snabbit and publicly listed City Firm. Snabbit raised $30 million in late October at a $180 million valuation — greater than doubling in 5 months — and reported about 830,000 orders in February, up from roughly 500,000 in December. City Firm, in the meantime, mentioned its platform crossed 50,000 day by day bookings in February.
Sensor Tower information reviewed by TechCrunch suggests Pronto’s day by day energetic customers grew about 37% to roughly 101,000 between late January and late February, in contrast with about 30% development for Snabbit to round 93,000 day by day customers over the identical interval.
Sardana mentioned Pronto stays targeted on service high quality as competitors heats up. “On the finish of the day, prospects will come to the platform that gives the very best high quality service,” she mentioned.
