A few Thursdays in the past, I awoke at practically 4:30 a.m. to a dizzying Instagram DM.
Rizzbot, a kid-size humanoid robotic that’s made by Unitree Robotics and has a large social media following — greater than 1 million TikTok followers and extra than half one million followers on Instagram — had despatched me a photograph: he was flipping me off.
No phrases. No clarification. Only a robotic with its center finger raised.
Though I used to be shocked, a sinking feeling meant that I might guess why. A number of weeks in the past, Rizzbot — or the one who runs its Instagram account — and I chatted a few doable story. I discovered the account attention-grabbing: a humanoid strolling the streets of Austin sporting Nike dunks and a cowboy hat. It’s identified for roasting, but additionally flirting and having an excellent time. The identify Rizz comes from the Gen Z slang phrase rizz for charisma.
I used to be intrigued by the rising reputation of the account. Folks are normally uncomfortable with humanoids. There are privateness considerations and job displacement fears. On-line, folks sling slurs at them, most notably calling them “clankers.” Within the robotics world, in the meantime, consultants are debating what they are going to be greatest suited to do.
I noticed Rizzbot as a job mannequin, making folks really feel snug interacting with a humanoid.
Rizzbot agreed to an interview, so I began reaching out to consultants to debate the way forward for humanoids in preparation for a narrative. Two weeks after my preliminary DM with Rizzbot, I informed it I might lastly ship it some interview questions on the next Monday or Tuesday.
Techcrunch occasion
San Francisco
|
October 27-29, 2025
However life occurred, and I missed my very own deadline. I was lastly ready to ship the questions very first thing Thursday a.m., and I assumed, no huge deal.
Too late. Within the wee hours of Wednesday evening, Rizzbot despatched that photograph. Message clear: You broke your phrase, so eff off.
I didn’t hand over. I apologized to the robotic (or to its human?) for the delay and promised I might ship the questions very first thing throughout workplace hours. However when I attempted just a few hours later, I was met with “consumer not discovered.”
The robotic had blocked me.
Did I set off a fail-safe?
My pals thought it was hilarious that I used to be flipped off and blocked by Rizzbot, since for weeks, all I spoke about was how excited I used to be to do that story.
“LOL Rizzbot roasted you,” one good friend texted me.
“YOU ARE BEEFING WITH A ROBOT LOLOLOL,” one other stated. I reached out to Rizzbot on TikTok, a transfer one good friend known as determined. However what else might I do? I had pitched the story to my editor, spent hours researching, and — regardless of this beef — Rizzbot would nonetheless be attention-grabbing to TechCrunch’s tech-loving readers.
Whereas my pals had been laughing, I entered a state of gloom. Not solely was my story useless, however I used to be additionally now the lady who received blocked by a dancing robotic.

My colleague Amanda Silberling provided to assist me. She reached out to the Rizzbot account to ask why I used to be blocked. Rizzbot gave a curt response: “Rizzbot blocks like he rizzes — easy, assured, and with zero regret.” It then despatched her the identical center finger photograph it despatched me. I thought: Wow, I wasn’t even particular sufficient for a distinctive flip off.
However then, one good friend provided a terrifying thought I hadn’t even thought-about. “It wasn’t a human response. I’m scared for you.” It appears I had already made my first robotic enemy, and the AI revolution has solely simply begun.
Or did I? Was I actually beefing with a human?
I came upon that Rizzbot’s identify is definitely Jake the Robotic.
Its proprietor is an nameless YouTuber and biochemist, in keeping with reviews. The robotic itself is a customary Unitree G1 Mannequin — they’re made in Hangzhou, China — and anybody can purchase one for $16,000 to over $70,000.
Rizzbot was educated by Kyle Morgenstein, a PhD scholar at UT Austin’s robotic laboratory. He labored alongside a staff for round three weeks, instructing the robotic the way to dance and transfer its limbs. Whereas a lot of the robotic’s habits is pre-programmed, it’s operated by a distant management, with its true proprietor, apparently not Morgenstein, close by commanding it.
If I needed to guess how the tech behind the robotic works — after speaking with Malte F. Jung, an affiliate professor at Cornell College who studied data sciences — somebody triggers the robotic’s behaviors, and an image is taken of whoever is interacting with the robotic, run by way of ChatGPT or another LLM, and a text-to-speech operate is then used to roast or flirt with the individual.
“The robotic turns the script round of folks abusing robots,” Jung informed me. “Now the robotic will get to abuse folks. The product right here is the efficiency.”
Morgenstein informed different shops that the precise proprietor of Rizzbot simply likes to entertain folks, likes to indicate the enjoyment that humanoids are able to bringing.
It’s unclear who runs the Rizzbot social accounts, although when Rizzbot despatched that photograph to Silberling, it additionally despatched an error message — most likely an accident — about being out of GPU reminiscence. The message indicated that an AI agent might be concerned in working that account and is perhaps auto-generating DM responses. It additionally indicated that Rizzbot solely has 48GB of reminiscence.
“What makes you assured it was ever an individual?” my coder good friend requested me in regards to the Instagram account supervisor.
Within the age of AI, somebody able to coaching a robotic is doubtless succesful of connecting an LLM to Instagram DMs. My block might even have been a fail-safe, my coder good friend stated, that means I mechanically triggered it myself by DM’ing within the early hours — even when it was a reply.
However there are some clues {that a} human is concerned in working Rizzbot’s social media: There have been typos in its preliminary DM reply to me once I first requested for an interview.
Nonetheless, except Rizzbot tells me if his social media supervisor is one other bot (which appears unlikely given our beef), I will doubtless by no means know. Perhaps it doesn’t matter.
“In the event that they received $50,000 for a bot and a pair thousand for a 48GB reminiscence machine, I wouldn’t put something previous ‘em,” my coder good friend identified. “They’re clearly dedicated to the bit.”
It’s nonetheless robotic mind rot
Rizzbot’s TikTok web page alone has racked up greater than 45 million views. One video exhibits Rizzbot chasing folks within the streets, whereas one other sees it working right into a pole and falling in the midst of the road. A viral video, presumably altered by AI, exhibits Rizzbot being run over by a automobile.
“It appears hilarious, truthfully,” one founder good friend informed me, calling the viral movies “robotic mind rot.” He stated the AI is rudimentary, however the robotic’s premise is a “humorous intermingling” of web dank — or absurdist — humor, and the lightheartedness that a lot of social media is lacking nowadays. “It interacts with folks in a novel manner.”
My Rizzbot rabbit gap nonetheless had me considering, although, in regards to the function of humanoids in our society. Each sci-fi film I’ve ever watched — from “Blade Runner” to “I, Robotic” got here flooding again to me. How scared ought to I be now that I’ve made my first humanoid enemy?
“Efficiency appears to be actually the huge use case for these sorts of robots,” Jung informed me, including that Rizzbot was “like a contemporary model of road efficiency with a hand puppet.”
“Usually, hand puppets are snarky,” he continued.
Apart from Rizzbot, he talked about the Spring Pageant efficiency in China, the place humanoids carried out people dance alongside people, and in San Francisco, in the meantime, folks head to the boxing ring to observe robots change jabs.
“Robots will turn out to be the first mass market entertainers, present performers, dancers, singers, comedians, and companions,” Dima Gazda, the founding father of the robotics firm Esper Bionics, informed me, including that people will turn out to be area of interest, high expertise. “As robots acquire grace and emotional intelligence, they’ll mix into performances and interactive experiences higher than people.”
Fortunately, proper now, dancing robots appear onerous to scale en masse, in keeping with Jen Apicella, government director on the Pittsburgh Robotics Community. So I don’t have to fret about this beef escalating to, say, a legion of dancing, rizzing robots bodily displaying up at my doorstep. Not that such a thought crossed my thoughts.
It’s now been over per week since I used to be blocked, and I discover myself reminiscing on the enjoyment I discovered watching Rizzbot chase folks within the streets. My favourite video confirmed a lady twerking on Rizzbot. A crowd shaped across the spectacle; folks appeared genuinely entertained, itching, maybe, for their personal second to twerk on a robotic.
I at all times joked to my pals that I wished to maintain robots on my aspect in case the revolution got here. However at the same time as I wrote this article, I discovered myself nearly in one other AI beef — this time with Meta AI, which I had by no means used earlier than. I by chance began a dialog with Meta AI whereas in search of my outdated conversations with Rizzbot on Instagram.
Meta’s bot replied, “Yoo, what’s good fam? You callin’ me Rizzbot? 🤣 What’s poppin’?”
I determined it was time to sign off.

