A report from market intelligence agency Similarweb means that Meta’s Threads is now seeing extra each day utilization than Elon Musk’s X on cell units. Whereas X nonetheless dominates Threads on the internet, the Threads cell app for iOS and Android has continued to see a rise in each day energetic customers over the previous a number of months.
Similarweb’s knowledge reveals that Threads had 141.5 million each day energetic customers on iOS and Android as of January 7, 2026, after months of progress, whereas X has 125 million each day energetic customers on cell units.
This seems to be the results of longer-term traits, fairly than a response to the current X controversies, the place customers had been found utilizing the platform’s built-in AI, Grok, to create non-consensual nude photographs of girls, together with, typically minors. Concern across the deepfake photographs has now prompted California’s legal professional normal to open an investigation into Grok, following comparable investigations by different areas, just like the UK, EU, India, Brazil, and many extra.
The drama on X additionally led social networking startup Bluesky to see a rise in app installs in current days.
As a substitute, Threads’ increase in each day cell utilization could also be pushed by different elements, together with cross-promotions from Meta’s bigger social apps like Fb and Instagram (the place Threads is commonly marketed to present customers), its deal with creators, and the speedy rollout of latest options. Over the previous yr, Threads has added options like interest-based communities, higher filters, DMs, long-form textual content, disappearing posts, and has lately been noticed testing video games.
Mixed, the each day energetic consumer will increase counsel that extra persons are utilizing Threads on cell as a extra common behavior.
In keeping with Meta’s official numbers, the tech big mentioned in August 2025 that Threads had reached over 400 million month-to-month energetic customers. The corporate subsequently reported in October of final yr that Threads had 150 million each day energetic customers.
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The expansion traits have been persevering with for a lot of months. Similarweb final summer time reported that Threads was closing the hole with X on cell units after seeing 127.8% year-over-year progress as of late June 2025.
Relatedly, Similarweb noticed that X remains to be forward of Threads within the U.S., however the hole is narrowing. A yr in the past, X had twice as many each day energetic customers within the U.S. because it does now.
As well as, Threads has little traction on the internet whereas X maintains a reasonably regular internet viewers with round 150 million each day internet visits, in response to Similarweb knowledge. As of earlier this week (January 13), X was seeing 145.4 million each day internet visits, whereas Threads noticed 8.5 million each day internet visits throughout Threads.com and Threads.web mixed.
