A staggering 95% of generative AI pilots at corporations are failing, based on a current report printed by MIT’s NANDA initiative. However fairly than giving up on the expertise altogether, probably the most superior organizations are experimenting with agentic AI methods that may be taught and be supervised.
That’s the place Maisa AI is available in. The year-old startup has constructed its total method across the premise that enterprise automation requires accountable AI brokers, not opaque black containers. With a brand new, $25 million seed spherical led by European VC agency Creandum, it has now launched Maisa Studio, a model-agnostic self-serve platform that helps customers deploy digital employees that may be educated with pure language.
Whereas which may sound acquainted — paying homage to so-called vibe coding platforms like Cursor and the Creandum-backed Lovable — Maisa argues that its method is essentially completely different. “As a substitute of utilizing AI to construct the responses, we use AI to construct the method that must be executed to get to the response — what we name ‘chain-of-work,” Maisa CEO David Villalón informed TechCrunch.
The principal architect behind this course of is Maisa’s co-founder and Chief Scientific Officer, Manuel Romero, who had beforehand labored with Villalón at Spanish AI startup Clibrain. In 2024, the duo teamed as much as construct an answer to hallucinations after seeing firsthand that “you would not depend on AI,” Villalón mentioned.
The pair isn’t skeptical about AI, however they suppose it received’t be possible for people to evaluation “three months of labor achieved in 5 minutes.” To handle this, Maisa employs a system known as HALP, standing for Human-Augmented LLM Processing. This practice technique works like college students on the blackboard — it asks customers about their wants whereas the digital employees define every step they are going to observe.

The startup additionally developed the Data Processing Unit (KPU), a deterministic system designed to restrict hallucinations. Whereas Maisa began out from this technical problem fairly than a use case, it quickly discovered that its guess on trustworthiness and accountability resonated with corporations hoping to use AI to vital duties. For example, purchasers that at present use Maisa in manufacturing embrace a big financial institution, in addition to corporations within the automobile manufacturing and power sectors.
By serving these enterprise purchasers, Maisa hopes to place itself as a extra superior type of robotic course of automation (RPA) that unlocks productiveness features with out requiring corporations to depend on inflexible predefined guidelines or intensive guide programming. To satisfy their wants, the startup additionally provides them both deployment in its safe cloud or by way of on-premise deployment.
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This enterprise-first method means Maisa’s buyer base continues to be very small in comparison with the hundreds of thousands flocking to freemium vibe-coding platforms. However as these platforms are actually exploring methods to win enterprise clients, Maisa is shifting in the other way with Maisa Studio, which is designed to develop its buyer funnel and ease adoption.
The startup additionally plans to broaden with current clients which have operations in a number of nations. With twin headquarters in Valencia and San Francisco, Maisa itself already has a foothold within the U.S., as mirrored in its cap desk; its $5 million pre-seed spherical final December was led by the San Francisco-based enterprise corporations NFX and Village World.
As well as, TechCrunch discovered solely that U.S. agency Forgepoint Capital Worldwide participated on this new spherical by way of its European three way partnership with Spanish financial institution Banco Santander, highlighting its enchantment for regulated sectors.
Specializing in complicated use circumstances demanding accountability from non-technical customers may very well be a differentiator for Maisa, whose opponents embrace CrewAI and lots of different AI-powered, business-focused workflow automation merchandise. In a LinkedIn publish, Villalón highlighted this “AI framework gold rush,” warning that the “fast begin” turns into an extended nightmare if you want reliability, auditability, or the flexibility to repair what went mistaken.”
Doubling down on its purpose to assist AI scale, Maisa plans to make use of its funding to develop from 35 to as many as 65 individuals by the primary quarter of 2026 with a view to meet demand. Beginning within the final quarter of this 12 months, the startup anticipates fast progress because it begins serving its ready record. “We’re going to present the market that there’s a firm that’s delivering what has been promised, and that it’s working,” Villalón mentioned.

