Cell
Samsung facilities its imaginative and prescient on delivering a real AI companion throughout the Galaxy ecosystem, spotlighting the Galaxy S25 collection and increasing its AI-driven experiences to the brand new A collection lineup, well being and residential experiences
Samsung highlights its newest developments in Galaxy AI and end-to-end software program options, empowering community operators to totally unlock the advantages of AI expertise
3/1/2025
Samsung Electronics Co., Ltd. is ready to redefine cell AI experiences at Cell World Congress 2025, happening at Fira Gran Through, Barcelona on March 3-6. Samsung’s Cell eXperience (MX) and Networks companies will current their newest AI improvements, together with the subsequent evolution of Galaxy AI1 and its software-centric networks.
Samsung’s imaginative and prescient to ship a real AI companion by means of superior cell AI innovation might be on full show at MWC, from the Galaxy S25 collection to the brand new Galaxy A collection and its first XR headset, Mission Moohan. This consists of an unique take a look at Galaxy S25 Edge, the slimmest Galaxy S collection system ever, which advances Samsung’s legacy of pioneering cutting-edge {hardware} innovation. Guests may also be capable to discover how AI is shaping the way forward for well being and residential life, setting a brand new normal for clever, related dwelling. These transformative AI developments are backed by Samsung’s core promise of uncompromising safety and privateness at each stage for its customers.
Experiencing the Full Potential of Galaxy S25
Main the paradigm shift of cell AI telephones, the brand new Galaxy S25 collection transforms the best way individuals get issues executed, create, and play. Past its AI developments, the Galaxy S25 collection additionally brings its state-of-the-art digital camera capabilities and efficiency to the forefront, with hands-on experiences demonstrating the facility and pace that type the muse of each Galaxy system.
In an area highlighting how Galaxy S25 acts as an indispensable AI companion serving to to get duties executed extra seamlessly, guests will get to see and expertise.
• Seamless expertise throughout apps2: See how duties like summarizing a YouTube video into Samsung Notes or rapidly discovering and sharing restaurant particulars through Messages develop into easy with a single voice command – now obtainable on Samsung, Google, and choose third-party apps.
• Circle to Search3 with Google: Get pleasure from well-known artwork items on show by immediately discovering extra context with a easy gesture.
• Gemini Reside4: Use pure dialog for brainstorming, studying, and rehearsing with real-time responses and assist for pictures, recordsdata, and YouTube movies.
• Now Temporary5: Try the personalised content material snapshot primarily based on tailor-made insights, in addition to proactive suggestions by means of Now Bar6.
The expertise continues with Galaxy S25’s superior digital camera expertise and introduces new methods to create, together with:
- Drawing Help:7 Customers can take content material creation to the subsequent stage with clever sketch refinement and enhancement.
- Gallery Search:8 Pure language-based search makes it simpler than ever to search out reminiscences in conditions.
- Filters: Distinctive portrait results and discover new filter choices, add a private contact to pictures taken in portrait mode.
The final zone, that includes new methods to play, will give guests a better take a look at:
- Snapdragon® 8 Elite for Galaxy: The custom-made chipset in collaboration with Qualcomm pushes its efficiency to the restrict, making certain high-speed gameplay, enhanced responsiveness, and high-quality visuals for even probably the most demanding titles.
Alongside the Galaxy S25 collection, guests can see Samsung’s final {hardware} innovation that includes probably the most ultra-slim design but on Galaxy S25 Edge.
With its dedication to democratizing the cell AI experiences, Samsung will unveil the brand new Galaxy A collection, — together with the Galaxy A56 5G, A36 5G, and A26 5G — which integrates Superior Intelligence, making newest highly effective Galaxy AI expertise accessible to much more customers. The Galaxy A collection additionally takes the digital camera expertise to a brand new stage with creator-focused instruments together with the fan-favorite Object Eraser. Increasing Samsung’s AI-driven improvements, the brand new A collection delivers dependable efficiency and long-term worth, supported by six generations of OS upgrades and 6 years of safety updates for an ever-evolving, always-secure expertise that lasts.
Elevating On a regular basis Life With AI
Guests at MWC 2025 may also have the prospect to discover how Samsung is enhancing on a regular basis life at house and bringing new ranges of management and perception into customers’ well being journey with clever, related experiences.
In a zone all about new methods to remain wholesome, the varieties of AI-driven every day well being insights at Galaxy S25 customers’ fingertips might be on show, together with Power Rating, Wellness Suggestions, and Sleep Insights. These options provide detailed and personalised well being experiences that present a holistic view of the person’s well being standing all tailor-made to particular person well being knowledge and pursuits. With examples displaying seamless integration with related apps like SmartThings and Samsung Meals, customers can see how Samsung is working to construct an end-to-end healthcare expertise that simplifies wellness for everybody.
The sales space may also deliver to life new AI-powered capabilities that enable customers to securely and conveniently handle the house by means of device-to-device connectivity. Protected by Knox Matrix safety, House AI eventualities will showcase good dwelling with simple system setup and management enabled by the SmartThings platform.
Slicing Edge Innovation Constructed on a Sturdy Galaxy Basis
Safety is on the core of Samsung’s AI developments, making certain each expertise is constructed on person management, transparency, and strong safety. In a zone for the Galaxy Basis, useful details about the Private Information Engine9 — which ensures personalised knowledge generated on system is protected against entry by apps apart from Galaxy AI and additional secured by Knox Vault10 — might be obtainable.
Samsung will unveil its first Android XR headset, Mission Moohan, providing a glimpse into the way forward for AI-powered prolonged actuality. By integrating multimodal AI with superior XR capabilities, this ground-breaking system marks a big step towards extra context-aware and personalised experiences that improve on a regular basis life in extremely immersive methods.
Guests can discover these AI improvements first-hand at Samsung’s Galaxy Expertise Sales space in Fira Gran Through Corridor 3.
Realizing an Finish-to-Finish Software program Community, The place AI Unleashes Its Full Potential
Together with progressive cell applied sciences, Samsung will current how it’s advancing next-generation networks with AI at a personal sales space. As a worldwide chief in virtualized and open networks, Samsung affords end-to-end software-based options to operators, empowering them to optimize their foundations to use AI in each layer of their networks.
Key highlights of the sales space embody Samsung’s versatile virtualized RAN (vRAN) answer, its newest 5G radios, and Samsung CognitiV Community Operations Suite (NOS), an, clever community automation answer. Various enterprise 5G use instances might be on show as properly.
Samsung may also showcase its continued efforts in elevating software-based networks by leveraging its strong associate ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport, and extra. Moreover, guests on the sales space will see how Samsung CognitiV NOS can deliver better advantages to telecom operators throughout lifecycle administration of its community from set up, operation to optimization. As a set of numerous AI-powered purposes, this automation answer works as a key enabler to boosting efficiency, growing the power effectivity of the community in a extra clever method.
One of the eye-catching sections of the sales space is the non-public 5G community zone. Samsung just lately collaborated with Hyundai to finish the trade’s first end-to-end Diminished Functionality (RedCap) trial over a personal 5G community. Utilizing Samsung’s superior non-public 5G options, the businesses proved the potential of next-generation industrial non-public 5G connectivity by bettering the battery life and power effectivity of 5G IoT gadgets.
This non-public sales space11 might be situated in Fira Gran Through Corridor 2.
