Anthropic’s Tremendous Bowl adverts — which function darkly comedic eventualities of individuals looking for recommendation from chatbots, solely to be steered to “cougar” relationship websites and height-boosting insoles — have been paying off. Within the days since, Anthropic’s AI chatbot Claude has climbed from No. 41 on the U.S. App Retailer to change into a high 10 app. As of Friday, Claude sits at No. 7 — its highest rank to this point — suggesting its “no adverts” pitch resonates strongly with customers.
In line with new information from market intelligence supplier Appfigures, Claude’s U.S. downloads throughout each iOS and Android totaled an estimated 148,000 from Sunday via Tuesday — the newest information accessible. That’s a 32% improve from the previous three days, Thursday via Saturday, the place downloads totaled roughly 112,000.
Claude’s every day common variety of downloads from Sunday via Tuesday was 49,200, up 32% from the standard Sunday via Tuesday common of 37,400 per day.
The numbers counsel that Anthropic’s Tremendous Bowl commercials, mixed with Anthropic’s current launch of its new Opus 4.6 mannequin, labored to drive consideration to Claude’s app and its key differentiator from ChatGPT. The latter rolled out adverts to free customers this week, simply as Anthropic’s adverts had warned.
In consequence, Claude’s app is gaining extra consideration than it did when it first debuted on cell.
The buyer-focused AI app arrived on iOS in Could 2024 to a reasonably tepid reception. ChatGPT had overwhelmed it to market on cell gadgets and had grown to almost half one million installs in its first 5 days. By comparability, Claude had solely pulled in 157,000 complete world downloads inside its first week and didn’t attain a rank greater than No. 55 on the U.S. App Retailer.
Globally, Claude noticed some good points this previous week, too. General worldwide downloads of Claude throughout each the App Retailer and Google Play grew 15% from Sunday to Tuesday versus final Thursday to Saturday. Nonetheless, this was lower than half the good points seen within the U.S., Appfigures famous.
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June 23, 2026
