Spotify raised costs for its subscription plan within the U.S. for the third time in three years, because it hiked the month-to-month plan from $11.99 per thirty days to $12.99 per thirty days.
The corporate despatched an electronic mail to its paid customers notifying them of the brand new value, which is relevant from the subsequent month-to-month billing cycle.
“Occasional updates to pricing throughout our markets replicate the worth that Spotify delivers, enabling us to proceed providing the very best expertise and profit artists,” the corporate stated in a weblog submit.
In November 2025, Monetary Instances reported that the audio platform is ready to boost costs in the united statesin the primary quarter of 2026. In line with the report, analysts from JPMorgan predicted that this hike may enhance Spotify’s income by $500 million.
The corporate has made related hikes in markets just like the UK and Switzerland final yr.
Spotify first hiked costs within the U.S. in 2023, going from $9.99 per thirty days to $10.99 per thirty days. In June 2024, it made one other bump of $1 per thirty days within the particular person subscription plan.
The corporate has greater than 281 million paid customers everywhere in the globe, and 25% of them are from North America, acorrding the its Q3 2025 outcomes.
In addition to the U.S., Spotify is elevating costs in Estonia and Latvia.
