Meta’s social community Threads is increasing the variety of matters obtainable by means of its newer communities function, the corporate introduced on Monday. This growth may nudge folks to make use of communities much less on Reddit and X.
The platform initially launched over 100 communities in October, together with these devoted to basketball, tv, Okay-pop, books, and extra, to raised compete with different social networks. With right this moment’s growth, Threads now has greater than 200 communities, with additions that embody team-specific areas like Lakers Threads, Knicks Threads, and Spurs Threads.
The corporate is testing flairs inside the neighborhood as nicely, which can also be quite common on Reddit. This function allows you to add a customizable label beneath your username. For example, within the NBA neighborhood, you possibly can showcase which crew you help utilizing a aptitude, or within the books neighborhood, you possibly can point out should you’re an writer.
Threads can also be testing a “Champion” badge to reward members who’re extremely engaged in a neighborhood. The corporate stated that it’s giving badges to solely a restricted variety of people who find themselves extremely adopted in the neighborhood and who converse actively.
The social platform, which competes with Elon Musk’s X and startups like Bluesky, crossed 400 million customers in August, two years after its launch. The corporate additionally famous this fall that greater than 150 million folks now go to the positioning day by day.
Up to now, Threads has been specializing in participating and retaining customers with options like DMs, Group chats, and ephemeral posts, and different additions.
