Elon Musk’s X is struggling on Android gadgets when it comes to new installs, even whereas App Retailer downloads develop, based on new information from app intelligence supplier Appfigures. In July 2025, X downloads on Google Play noticed a major decline, as new installs dropped by 44% year-over-year worldwide, whilst iOS downloads grew by 15%.
This steep drop in installs is knocking down X’s general common, resulting in a 26% lower in whole cellular downloads year-over-year as of July. That’s nonetheless barely higher than the month prior, when whole downloads had fallen by 35%, thanks to a different sharp drop in Android downloads, which had been then down by practically half (49%) year-over-year.
The agency didn’t speculate on what’s inflicting the decline on Android gadgets past suggesting that the X app on Android is thought to be a sore spot for the corporate. Just lately employed X head of product Nikita Bier, recognized for progress hacking teen social apps like Gasoline and TBH (then promoting them), has hinted that X is trying to handle points on Android, the place its app is notoriously buggy and typically crashes.
In a publish on the platform, Bier introduced that X was hiring for its “Android Dream Workforce” to work on rebuilding the X Android app. He additionally lately posted that X’s iOS app had simply seen a report week when it comes to installs, maybe hoping to attract consideration away from the big Android stoop.
It’s not clear the place would-be X Android customers are going. Rival Bluesky has seen slowing progress in latest months, and its Google Play app pulled in simply 119,000 downloads in July. That’s nowhere close to the thousands and thousands that set up X on iOS or Android each month. Nonetheless, Meta’s Threads each day energetic customers have been catching as much as X on cellular gadgets, so, probably, some Android customers might be accounted for there.
Along with the drop in Google Play installs, X is struggling to develop its subscription income, Appfigures discovered.
In July, X earned $16.9 million in internet income, down from the $18.8 million it earned in March 2025. Nonetheless, that was a slight tick up from the $16.8 million it generated in June. (After all, X nonetheless earns the vast majority of its general income from advertisements, not in-app premium subscriptions.)
Whereas the declining demand for X on Android is partially responsible for income declines, X can also be possible dropping paying clients to Grok. The latter now has its personal stand-alone app that draws those that had been shopping for X subscriptions primarily for the AI perks.
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