Oh hello! Welcome to a different Taylor Swift album cycle. The singer dropped her extremely anticipated twelfth studio venture, The Lifetime of a Showgirl, on Friday, Oct. 3.
With twelve new tracks to debate and decode, the lifetime of a Swiftie might be a busy one for the foreseeable future. Better of luck to anybody who wades into the “Truly Romantic” and “Wooden” discourse; I am personally abstaining for the sake of my sanity. However permit me to clue you in on all the limited-time TLOAS merch drops, shimmery orange product releases, unique offers, and launch occasions tied to Showgirl’s debut — official and in any other case — that you simply may need missed in the course of the rollout.
Wait, why orange?
Whoever mentioned orange is the brand new pink had the present of foresight. Swift assigns a selected shade theme to characterize every of her albums’ eras as a way of vibe-setting and savvy advertising and marketing. For TLOAS, she picked a peppy shade of glittery tangerine with mint-green accents.
Swift defined her selection of hue on the Aug. 13 episode of her fiancé Travis Kelce’s podcast, New Heights, when she introduced TLOAS and revealed its major vinyl variant — a Portofino Orange Glitter urgent. “[Orange] seems like form of energetically how my life has felt,” she mentioned. “And this album is about what was happening behind the scenes in my inside life throughout this [Eras] Tour, which was so exuberant and electrical and vibrant.”
Swift first referenced her orange period on the final cease of her record-breaking Eras Tour in December 2024, when she exited the stage by a pumpkin-colored door as an alternative of descending on an elevator elevate like regular. The lady famously loves an Easter egg.
All of the TLOAS vinyl and CD variants you possibly can nonetheless purchase
Credit score: Taylor Nation LLC / Goal
Talking of vinyl: Swift has launched 23 totally different laborious copies of TLOAS up to now, together with eight vinyl variants, 14 CDs (counting field units and signed copies), and one cassette tape. Many have been obtainable in restricted portions and bought out rapidly.
On the time of writing, the first Portofino Orange Glitter vinyl, a CD/poster bundle, a CD field set with a crewneck sweatshirt, and the cassette tape have been nonetheless obtainable for buy by Swift’s official on-line retailer. The orange vinyl and CD/poster bundle are additionally obtainable by Amazon and Goal at slight markups.
Goal is carrying a few unique variations of TLOAS, together with three CD/poster bundles with alternate covers and a “The Crowd is Your King” version vinyl variant pressed in Summertime Spritz Pink Shimmer. The CDs have been nonetheless in inventory after I final checked, however the vinyl bought out on-line a number of days in the past. Goal began promoting it in particular person at midnight on launch day, so that you may have the ability to discover it in inventory at a close by retailer (whereas provides final).
Mashable High Tales
Keep tuned for extra merch
The one official TLOAS merch you possibly can at present purchase is a crewneck sweatshirt that includes its cowl artwork, which comes as a part of the aforementioned CD field set. Swift’s on-line retailer bought one other field set with a sparkly orange cardigan for $70 in mid-September, but it surely’s not obtainable.
Swift’s previous merch collections have included attire, jewellery, drinkware, blankets, pins, guitars, guitar picks, candles, stickers, cellphone circumstances, and journals, so a a lot bigger TLOAS drop is just about inevitable. Some followers are satisfied that Spotify’s TLOAS pop-up occasion in New York Metropolis this week teased some upcoming objects: A TS-branded vinyl case, gown, duffle bag, slippers, and megaphone decoration have been noticed contained in the activation.
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For those who’re in search of extra TLOAS attire and presents within the meantime, you will discover tons of unsanctioned choices on Etsy — and on a number of manufacturers’ social media feeds.
Manufacturers are of their Showgirl period
Manufacturers have “trendjacked” Swift’s TLOAS rollout with orange-drenched memes, orange-themed offers, and limited-edition releases of orange merchandise over the previous month. (Trendjacking is a advertising and marketing time period that successfully means “interpolating a viral pattern.”) Not one of the drops I’ve noticed are licensed collabs, however they wink-wink at a Showgirl connection of their titles and product descriptions.
KitchenAid’s Tangerine Twinkle Stand Mixer
KitchenAid shared a mockup of a glittery orange stand mixer on its Instagram web page the day of the TLOAS announcement. The publish was such successful with followers that the corporate determined to make it actual. Solely 12 of them are up for grabs, and you’ll win one by coming into KitchenAid’s “Showbiz Sweepstakes” in some unspecified time in the future earlier than Oct. 3 at 11:59 p.m. ET.
OtterBox’s Encore cellphone case
OtterBox calls the Symmetry Collection Encore “the case of the 12 months to match the album of the 12 months” — refined! It incorporates a shimmering orange design that is drop-tested and scratch-resistant. It is priced at $59.99 and obtainable for newer Apple iPhones in addition to the Samsung Galaxy S25 Extremely.
Apple’s Cosmic Orange iPhone 17 Professional
Showgirl‘s branding is so potent that some Swifties credited it because the inspiration for Apple’s new cosmic orange iPhone 17 Professional. It is not, however the timing of the cellphone’s launch a pair weeks after Swift’s TLOAS announcement was serendipitous. Different Apple devices that are available in Showgirl-coded shades of orange embody the AirPods Max headphones, the Beats PowerBeats Professional 2 earbuds, and the M4 iMac.
Uber’s ‘orange period’ offers
Uber is operating a number of promos tied to TLOAS (informally, in fact). For starters, Uber Eats customers can save 12% on choose orange snacks, attire, pet equipment, and wonder objects by Sunday, Oct. 5 at 11:59 p.m. ET. Objects obtainable close to me included Harvest Cheddar Sunchips, orange Spindrifts, literal oranges, mango-flavored lip balm, orange Nike trainers, orange canine collars, and orange crafting beads, for reference.
These attending album launch day events at a neighborhood file retailer, bar, or good friend’s home can save $12 on an Uber Consolation experience utilizing the code SHOWBIZ. It is legitimate by Oct. 5, so fret not you probably have your festivities deliberate for later within the weekend.
Get tickets for The Official Launch Occasion of a Showgirl
If you have no launch weekend plans but, throw in your best orange garb and head to your native movie show: Blondie returns to the large display for The Official Launch Occasion of a Showgirl from Oct. 3 to five. The 89-minute occasion will characteristic the music video premiere for “The Destiny of Ophelia,” TS12’s first single, plus behind-the-scenes footage of its shoot, lyric movies for the opposite 11 songs on the album, and Swift’s explanations of every monitor’s which means.
“Dancing is optionally available however very a lot inspired 💃,” the singer wrote on Instagram. Tickets can be found at releasepartyofashowgirl.com.
