Sydney Sweeney has returned to social media after her American Eagle denim marketing campaign sparked widespread backlash.
Taking to her Instagram Story on Friday, August 1, Sweeney, 27, shared a photograph of a bouquet of pale pink roses. She additionally added a white coronary heart sticker to her add.
The Euphoria star was named the brand new face of AE in July, kicking off the model’s fall 2025 marketing campaign with a nod to its denim heritage.
“This fall season, American Eagle is celebrating what makes our model iconic — trendsetting denim that leads, by no means follows,” Jennifer Foyle, the president and government inventive director of AE and Aerie, added within the press launch. “Modern suits and limitless versatility mirror how our group wears their denim: combined, matched, layered and lived in. With Sydney Sweeney entrance and middle, she brings the attract, and we add the flawless wardrobe for the successful combo of ease, angle and just a little mischief.”
Sydney Sweeney has nice denims. American Eagle Outfitters introduced their partnership with Sweeney, 27, on Wednesday, July 23, noting that the model might be honoring its denim heritage with the launch of its fall 2025 marketing campaign, headlined by the Euphoria star. The marketing campaign, “Sydney Sweeney Has Nice Denims,” is a return to important denim dressing […]
Sweeney additionally launched an announcement about working with AE.
“Their dedication to creating items that make you’re feeling assured and comfy in your personal pores and skin is one thing that resonates with me,” Sweeney stated in an announcement. “It’s uncommon to discover a model that grows with you, the way in which American Eagle has for generations. They’ve actually been there with me via each model of myself.”
The marketing campaign, referred to as “Sydney Sweeney Has Nice Denims,” featured a visible movie that many social media customers condemned as overtly sexual and thought pandered to the male gaze.
“My physique’s composition is decided by my genes,” Sweeney stated as a digital camera panned the size of her physique. “Hey, eyes up right here.”
A voiceover announcer added, “Sydney Sweeney Has Nice Denims.”
Different critics, in the meantime, claimed that the marketing campaign promoted eugenics, which is a discredited perception related to white supremacy concerning the development of human genetics.
“Genes are handed down from mother and father to offspring, usually figuring out traits like hair shade, persona and even eye shade. My denims are blue,” Sweeney stated in one other advert marketing campaign, making a pun out of the phrases “denims” and “genes.”
The actress has not but publicly addressed the backlash to the advertising marketing campaign. AE, for its half, launched an announcement about its intentions on Friday.
“‘Sydney Sweeney Has Nice Denims’ is and at all times was in regards to the denims,” a message shared through Instagram learn. “Her denims. Her story. We’ll proceed to have a good time how everybody wears their AE denims with confidence, their method. Nice denims look good on everybody.”
