Megaworld Inns & Resorts helps communities by means of the “Petals to Objective” marketing campaign
What started as a symbolic act for Earth Hour has advanced right into a significant advocacy effort, with visitors of Megaworld Inns & Resorts (MHR) nationwide donating practically 3,000 Sampaguita seedlings by means of the “Petals to Objective” marketing campaign. In March 2025, the marketing campaign coincided with Earth Hour, providing visitors the chance to buy a Sampaguita seedling for simply Php 60.
Megaworld Inns & Resorts has donated 100 Sampaguita seedlings to Mission PEARLS final July 11, 2025 with some seedlings to be nurtured by the households of the younger students.
These seedlings might be planted by the group in varied areas and associate communities, fostering sustainability whereas honoring the Sampaguita, the Philippines’ nationwide flower, and the group’s hospitality model.
As a part of this initiative, 100 Sampaguita seedlings have been formally handed over to Mission PEARLS Basis, a nonprofit group devoted to supporting underprivileged kids and households by means of schooling, healthcare, diet, and group improvement.
“Sampaguita began as MHR’s model of service, however it has develop into the guts of our objective. Via this initiative, we wished to plant seeds of hope, pleasure, and nationwide pleasure. We’re humbled and grateful to be embraced by Mission PEARLS on this advocacy and it’s a blessing to be a part of one thing so deeply rooted in compassion and objective. As this motion continues to blossom, we sit up for creating extra shared areas the place individuals can expertise the Sampaguita spirit collectively,” Charlene Go-Co, Head of Advertising Improvements at MHR, mentioned.
The turnover occasion for Mission PEARLS came about on July 11, 2025, on the Mission PEARLS Neighborhood in Bocaue, Bulacan. It was attended by MHR executives, together with Eden Decano (Director of Finance), Charlene Go-Co (Head of Advertising Improvements), and Karlo Evangelista (Company Sustainability Supervisor), together with sustainability champions from every MHR property.
Throughout the occasion, Mission PEARLS introduced its plan to plant the donated Sampaguita seedlings round its studying heart. Moreover, some seedlings might be given to native households and younger students to take care of and develop at residence.
“One of many stunning outcomes of this partnership is the rising consciousness of the Sampaguita amongst our younger students. Our on-site instructor has began incorporating classes concerning the flower, its which means and cultural significance,” mentioned Monica Aclan, Deputy Government Director of Mission PEARLS.
In November 2024, MHR hosted a Sampaguita-themed Thanksgiving occasion in collaboration with Mission PEARLS. Throughout this celebration, MHR planted 300 Sampaguita seedlings and facilitated interactive group workshops, together with storytelling, coloring, Sampaguita lei-making, and feeding packages, all impressed by the nationwide flower.
The remaining seedlings from the Petals to Objective marketing campaign might be planted in thoughtfully chosen areas, creating areas the place communities can collect, replicate, and admire the quiet great thing about this nationwide flower. This initiative underscores MHR’s long-term dedication to sustainability and group partnerships.
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Learn: Petals to Objective: Megaworld Inns & Resorts Celebrates Earth Hour 2025
