In at present’s fast-evolving digital panorama, advertising and marketing groups face growing stress to ship customized, brand-accurate content material at scale and pace. Conventional content material creation workflows are sometimes time-consuming, pricey and fragmented throughout a number of instruments and groups.
Common Scene Description (OpenUSD), an open and extensible 3D framework, helps groups overcome these challenges by streamlining how advertising and marketing content material is created, managed and delivered.
World manufacturers together with Coca-Cola, Moët Hennessy, Nestlé and Unilever are harnessing progressive advertising and marketing options constructed on NVIDIA Omniverse — a platform for growing OpenUSD functions. These AI-based options dramatically speed up content material era for promoting and shopper engagement:
- Moët Hennessy boosts native responsiveness by scaling over 3 million content material variations globally, at double the pace.
- Nestlé reduces time and prices related to promoting by 70% by scaling digital twins.
- Unilever’s content material imagery is being created 2x sooner and at half the price of conventional strategies, resulting in 100% model consistency and faster content material creation.
Through the use of the NVIDIA Omniverse Blueprint for exact visible generative AI, answer suppliers and software program builders are enabling organizations to quickly produce high-quality, brand-accurate, partaking visuals for native markets at scale, streamlining workflows and guaranteeing inventive consistency throughout each channel.
Accelerating Content material Creation From Weeks to Minutes
Trade leaders are already seeing the outcomes of tapping AI and OpenUSD for advertising and marketing workflows.
Accenture Music used OpenUSD in Omniverse to launch an AI-powered content material service for Nestlé. The content material service creates precise 3D digital replicas of merchandise for e-commerce and digital media channels, demonstrating the impression of digital twins and superior 3D workflows.
Accenture Music, Nestlé
SKAI Intelligence, a worldwide supplier of AI-powered content material creation options, not too long ago debuted the world’s first end-to-end, retail-focused AI-generated content material manufacturing pipeline constructed fully on NVIDIA Omniverse. The browser-based, AI-native workflow automates all the content material era course of — from product scanning and modeling to animation, lighting and rendering — and delivers as much as 95% sooner manufacturing speeds versus conventional strategies.
Katana Studio, a real-time 3D content material creation studio and developer behind the COATcreate device, has used NVIDIA Omniverse to streamline automotive advertising and marketing for Nissan, considerably lowering asset creation timelines and prices.
INDG, a digital content material automation firm, developed the software-as-a-service platform Grip on NVIDIA Omniverse and OpenUSD to empower international manufacturers like Moët Hennessy and Coca-Cola to provide high-quality, brand-consistent content material throughout markets.
Grip, Moët Hennessy
By centralizing OpenUSD asset libraries and creating digital twins of merchandise, Grip allows groups to shortly assemble, adapt and deploy campaign-ready content material in simply minutes — fairly than weeks. This strategy instantly addresses the challenges of sluggish, pricey and inconsistent handbook localization processes which have lengthy hindered advertising and marketing efforts.
Grip depends on rules-based AI, NVIDIA RTX GPUs and the NVIDIA AI Enterprise software program platform to make sure model consistency throughout numerous markets. The Grip platform additionally integrates Bria’s visible generative AI fashions to boost automated content material manufacturing at scale. Grip’s content material engine acts as a digital artwork director, codifying and imposing model pointers for each asset whereas dynamically adjusting composition, lighting and product particulars.
Dive deeper into Grip’s progressive strategy on the firm’s upcoming session at SIGGRAPH, a pc graphics convention going down Aug. 10-14 on the Vancouver Conference Centre and on-line.
Unilever, in collaboration with Collective World, is utilizing Omniverse, OpenUSD and photorealistic 3D digital twins to speed up content material manufacturing. Unilever’s new content-creation workflow, powered by real-time 3D rendering, has lower manufacturing timelines from months to days, halved prices and enabled constant model experiences throughout markets with a 5x discount in content material duplication.
Collective World, Unilever, Nexxus
Monks, a digital-first advertising and marketing and expertise companies firm, can also be utilizing Omniverse and OpenUSD to drive hyperpersonalized and collaborative product experiences. The applied sciences permit Monks’ companies to empower manufacturers to just about discover and customise product designs in actual time.
Hear Monks representatives focus on how they’re constructing automated pipelines and agentic techniques to ease deployment and scaling of AI-driven advertising and marketing operations throughout the enterprise:
Get Plugged Into the World of OpenUSD
Uncover the way forward for 3D content material creation and join with the OpenUSD group by becoming a member of NVIDIA at SIGGRAPH. Highlights will embody:
- A particular handle on Monday, Aug. 11, with NVIDIA AI analysis leaders Sanja Fidler, Aaron Lefohn and Ming-Yu Liu, who’ll chart the following frontier in laptop graphics and bodily AI.
- OpenUSD Day, going down on Wednesday, Aug. 13, options classes and a developer meetup the place builders and business leaders can discover how OpenUSD is adopted throughout each software, from content material creation and simulation to bodily AI.
- Palms-on OpenUSD coaching for all talent ranges, together with the first-ever in-person alternative to obtain USD certification.
Uncover why builders and 3D practitioners are utilizing OpenUSD and discover ways to optimize 3D workflows with the self-paced “Be taught OpenUSD” curriculum for 3D builders and practitioners, accessible at no cost by the NVIDIA Deep Studying Institute.
Discover the Alliance for OpenUSD discussion board and the AOUSD web site.
Keep updated by subscribing to NVIDIA Omniverse information, becoming a member of the Omniverse group and following NVIDIA Omniverse on Instagram, LinkedIn, Medium and X.
Featured picture courtesy of Grip, Moët Hennessy.
