Instagram/@bigdoodielo
Rapper Doodie Lo has delivered a brand new promotional video for the Get Exotics model that’s greater than only a piece of promoting and can be greater than only a message. The Chicago artist within the video is actually speaking all by and and giving the viewers the low cost on the merchandise by mentioning his title and on the identical time not directly pointing to his good friend, Lil Durk, who’s behind bars. There have been completely different reactions to this put up from his supporters which have proven that his music, enterprise, and emotional bonds are very intently linked.
Commercial
Doodie Lo within the video instantly comes with a quite simple and clear promotion. He directs the viewers who wish to have the merchandise delivered to ‘go faucet in’ with Get Exotics ‘proper now.’ The best way he provides instructions could be very open and never restricted to a specific place, they’ll have the objects at ‘your entrance doe, aspect doe, your grandma home, no matter.’ In addition to, he tells the viewers to ‘go get it’ and on the identical time, he very cleverly makes a remark that appears incidental: ‘Free Smurk,’ which is the title that his fellow rapper and OTF (Solely The Household) labelmate, Lil Durk, who’s at present in jail, known as.
The remark part proved to be the perfect spot for the followers to work together not solely with the promotional content material but additionally categorical their views on the non-public facet. One consumer identified the amusing element within the supply directions and posted, ‘This Nigga Mentioned Yo Granny Home,’ thus highlighting and appreciating the considerably sensible and humorous aspect of the supply. One other remark was fully centered on Lil Durk’s state of affairs, merely stating ‘Free the voice of the trenches,’ which is a musing that could be very near the video’s closing message.
The feedback additionally confirmed how deeply the followers really feel they’re a part of the OTF household. One particular person expressed their want to ‘be a part of otf,’ which says loads in regards to the crew’s model and the bond they created being that robust. One other remark put an much more sensible spin on the state of affairs of Lil Durk, claiming, ‘GB ain’t bought no dates. Tha shii coming,’ indicating a perception within the rapper’s launch despite the fact that no timeline has been set. Nonetheless, the variety of supporters was not small; as well as, one follower even humorously identified the sports activities workforce rivalry within the areas, by saying, ‘unsuitable jersey hometown. Bear Down!!,’ referring to Chicago Bears soccer workforce.
Commercial
Doodie Lo is an artist below Durk’s Solely label, The Household, and has at all times strived to remain near the group in furbishing his profession. The tales he tells in his music typically painting the road’s robust life, and he has constructed a powerful public persona that could be very a lot related to his OTF collaborations. This promoting put up, a mix of business and loyalty show that pulls his fanbase probably the most, is an effective instance of that. The decision to ‘Free Smurk’ is not only an afterthought, it’s a recurring theme amongst OTF artists and their followers which makes this an act of solidarity somewhat than mere advertising and marketing. The best way Doodie Lo employs his platform right here not solely brings him nearer to his followers but additionally provides them probably the most, the product supply and the help for the good friend in jail. The suggestions from his put up reveals that he’s actually good at intertwining his enterprise aspirations and the non-public bonds that type the core of his public persona. Just lately, Doodie Lo shared a cryptic message on social media, and he additionally mourned the lack of his shut good friend and OTF member Zoo.

