Social community Bluesky is teasing its roadmap for the yr forward, emphasizing a give attention to issues like enhancing the app’s algorithmic Uncover feed, providing its customers higher suggestions on who to observe, giving the app extra of a real-time really feel, and extra.
On the identical time, the corporate admitted that it must work on getting the “fundamentals” proper, too.
Launched to the general public in early 2024 after an invite-only interval, the decentralized X and Threads different has since scaled to over 42 million customers, in keeping with knowledge sourced instantly from the Bluesky API for builders.
Although it’s differentiated from mainstream social media with its customized feeds and configurable algorithms, Bluesky hasn’t caught as much as rivals with regard to fundamental options, like personal accounts, drafts, assist for longer movies, and extra.
Bluesky’s head of product, Alex Benzer, acknowledged a few of these considerations in a brand new submit on the corporate’s web site, the place he stated that the “fundamentals have to be strong” earlier than Bluesky can count on customers to stay round.
These remarks come after a utilization slowdown on Bluesky, which noticed a 40% year-over-year drop in every day lively customers as of October 2025, in keeping with knowledge from market intelligence supplier Similarweb, as reported by Forbes.
Along with supporting drafts, Benzer stated the app’s composer ought to deal with media higher, noting that three-minute-long movies aren’t sufficient, and movies ought to add sooner. Plus, he desires Bluesky to assist posting greater than 4 pictures at a time, and thinks threads must be simpler to create, too.
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The necessity for personal accounts wasn’t addressed, however these will take longer to comprehend, Bluesky has beforehand defined. The plan is for the underlying protocol, the AT Protocol (or AT Proto for brief), to ultimately assist personal accounts. However that received’t be coming anytime quickly.
Benzer additionally pointed to enhancements to the app’s Uncover feed, which may add subject tags as a strategy to information individuals to posts associated to their pursuits. “Who to observe” ideas may also be improved, as discovering high-quality connections can enhance the general person expertise.
Benzer believes that Bluesky must have extra of a “real-time” really feel, whether or not that’s round occasions like sports activities, or political moments of curiosity like elections. The corporate is constructing curation instruments for its workforce to make high-quality and well timed customized feeds accessible throughout reside occasions, he stated. The workforce is exploring different new options inside feeds that may make these feeds really feel “much less like simply scrolling by means of posts and extra like hanging out,” Benzer stated. (What which means, we’re not precisely positive!)
By way of rising the general ecosystem, which the group has dubbed the “Ambiance,” the corporate will look to enhance interoperability with different apps which are additionally constructed on the underlying AT Protocol.
As an example, in case you go reside on Twitch or Streamplace, one other app powered by the AT Protocol, you’ll see a LIVE badge seem in your profile picture on Bluesky.
Benzer stated one other integration like that is coming “quickly.”
Whereas Bluesky has succeeded in including customers, precise utilization on Bluesky ebbs and flows, with surges typically timed to adjustments at X or moments of political stress. In the meantime, Meta’s Threads has grow to be the next-nearest competitor to X. New third-party knowledge signifies that Threads is now outpacing X in every day cell customers, although X was nonetheless forward on the desktop internet.
Threads’ predominant benefit is that it’s backed by the assets of a tech big, permitting for heavy cross-promotion, simpler onboarding, and tons of assets. Because of this, Threads has been quickly transport new options over the previous yr or so, together with issues like interest-based communities, higher filters, DMs, long-form textual content, and disappearing posts. That’s helped to distinguish it from X and achieve traction amongst customers, together with those that need a community that favors creator content material over politics, which Threads had deprioritized up till a yr in the past.
