Accenture, by way of its company enterprise capital arm, has introduced an funding in AI-based advertising and marketing intelligence platform Alembic.
The 2 corporations will kind a strategic partnership aimed toward supporting purchasers in monitoring and bettering the effectiveness of their advertising and marketing actions utilizing knowledge evaluation and causal AI.
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Alembic’s platform aggregates and examines data from varied advertising and marketing sources, comparable to broadcast media, social platforms, web site site visitors, and direct-to-consumer communications.
It integrates this knowledge with gross sales statistics to determine connections between advertising and marketing actions and enterprise outcomes.
The system supplies real-time knowledge supposed to help selections on advertising and marketing spend and make clear the affect of campaigns on income.
Alembic’s system is designed to handle this by figuring out affect scores for every advertising and marketing channel or occasion, together with areas usually difficult to measure, comparable to model initiatives, sponsorships, stay occasions, and natural social content material.
The know-how may also assess the impact of market fluctuations or coverage adjustments to assist organisations regulate their advertising and marketing investments when wanted.
Alembic founder and CEO Tomás Puig stated: “This funding and collaboration with Accenture will assist us attain extra corporations that need to perceive what actually drives their outcomes.
“Most corporations usually are not quick on knowledge. They’re quick on solutions, and that’s the place our Nvidia SuperPOD spine makes the distinction.”
Accenture Tune, the corporate’s tech-powered inventive group, is collaborating with varied rising AI corporations throughout the advertising and marketing workflow.
Partnerships embody Aaru for strategic planning, Author for content material improvement, AI Refinery for marketing campaign administration, and now Alembic for attribution and analytics.
Accenture’s personal advertising and marketing division is at present trialling Alembic’s know-how to judge its marketing campaign efficiency.
Accenture Tune world buyer AI and knowledge lead Arun Kumar stated: “This partnership between Accenture and Alembic is a paradigm shift in measurement.
“Alembic’s capabilities complement present approaches, comparable to market combine modelling, however now with seemingly limitless variables that may be analysed.”
Alembic just lately closed a Collection B funding spherical led by Prysm Capital and Accenture.
Different buyers included Silver Lake Waterman, Liquid 2 Ventures, NextEquity, Buddies & Household Capital, and WndrCo.
In August 2025, Accenture introduced the acquisition of NeuraFlash, a consulting and unbiased software program vendor accomplice for Salesforce and Amazon Internet Providers.
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