Instagram/@oanunoby
It’s a mega-level recruit signing by the Skechers Basketball workforce with a bona fide NBA star in O.G. Anunoby. Organising this announcement with nice seriousness utilizing the starch-like model imagery, the forward-for-the-Toronto-Raptors was cloaked in white Skechers from head to toe, and with a ball in his hand, might need appeared each bit an envoy of the model. The tagline was straight to the purpose: “The workforce simply acquired stronger. 💪”
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Anunoby, who for years has been inflicting heads to show behind quiet dominance by means of lockdown protection, is now bringing this new vitality to shoe-making. Very clear, virtually minimalist image that targeted all its consideration on Anunoby’s poised stature whereas showcasing recent kicks in a supremely environment friendly way-little to distract, simply the star athlete laborious at work for his model.
Reactions got here rapidly, together with one hyping the inevitable shoe drop: “Congrats OG!! Can’t wait to see these sneakers irl 🔥.” One other lamented the picture’s format: “why ya’ll make him look 4 foot 5 lol.” Traditional web, by no means letting a shot go.
Then got here unstoppable basketball banter lower with private lore: one eclipsed Anunoby’s viral playoff dunk on Jayson Tatum final season, saying, “That playoff dunk on Tatum sealed it!” -squeaky-big dunk means squeaky-big offers, and the opposite sneeringly put down the model: “These off broadway manufacturers are lowkey sassy,” proving that laying down stand-up comedy is a practice even at endorsement information.
Others simply hated the timing of the information. A fan questioned the partnership with skepticism, saying, “This higher not price OG a visit on the IL,” alluding to Anunoby’s occasional bouts with damage. A good concern, however then once more, the man actually must receives a commission now for being in good well being, proper?
The funniest thread of all in all probability is the one the place someone dragged an ex-friendzone state of affairs into this, tagging “@sunisalee take a look at my boy thriving making a fats stack. U shoulda by no means friendzoned him on his bday. 👏👏👏” Random? Absurdly so. And weirdly endearing at this scale of chaos.
The signing of Anunoby by Skechers actually ought to have been a foregone conclusion. One bullish analyst interjected: “He’s been sporting sketchers since January/febeuary.” So perhaps that is simply affirmation of what was actually going anyway. The shoe model is profitable already, judging by the feedback: “Dem kicks seem like some hearth ball kicks,” stated one; one other stated, “can’t spell goat with out og,” which is a few big-time reward for a man who’s simply starting to make strides within the sneaker trade.
Skechers was in all probability by no means the primary identify streetballers regarded as being related to basketball footwear, however they’ve evidently thrown their hat into the ring with the Anunoby signing. The clear aesthetic plus a star-power flip could be getting individuals speaking, if solely to rethink the place they stash their sneaker pockets.
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One factor certain: O.G. Anunoby retains on profitable, each on- and off-courts. If any indication comes via with this announcement’s hype, then Skechers presumably could have Laid-Off Locations of their arms.
