
Through the Cell World Congress (MWC) in Barcelona, Huawei and Meliá Accommodations Worldwide kicked off the International Sensible Resort Showcase on the Torre Melina Gran Meliá with an illustration of the newest in good lodge community connectivity and infrastructure.
Worldwide, outbound tourism expenditure is predicted to rise to $3.66 trillion in 2028, representing a 14% enhance[i] during the last two years. On the identical time, shopper preferences are evolving in direction of extra distinctive experiences, particularly amongst youthful travellers, with elevated spending on actions, eating and native tradition.
Nevertheless, these identical travellers additionally anticipate personalised, seamless and technologically superior experiences and resorts can now not view digital options as non-obligatory. To accommodate these developments, hospitality wants to have the ability to supply extra personalised promotions and experiences based mostly on a visitor’s pursuits and previous behaviours alongside quick Wi-Fi and rooms that adapt to your preferences on check-in.
In an period the place know-how is quickly reshaping each trade, the Huawei International Sensible Resort Showcase represents a pivotal second on this transformation, bringing collectively the very newest in know-how with conventional lodge and hospitality values of high quality, service and privateness, to reimagine what a sensible lodge really means within the twenty first century.
The way forward for clever hospitality

From superior Wi-Fi networks and IoT integration, to data-driven personalisation and sustainable options, the MWC showcase centered on demonstrating how know-how can remodel hospitality experiences, with progressive options for creating smarter, extra linked lodge environments; not simply enhancing visitor experiences, however essentially redesigning your entire hospitality ecosystem.
International Resort Know-how Director of Meliá Accommodations Worldwide, Tomeu Fiol, opened the showcase by reminding the attendees that know-how shouldn’t be seen as a alternative for human interplay, however as an alternative, as a software to reinforce and help human experiences throughout the hospitality sector. Fiol sees technological collaboration as a pathway to bettering operational excellence, visitor satisfaction and environmental sustainability. His speech emphasised the strategic significance of considerate technological integration within the lodge trade.

The joint launch was additionally attended by Vice President of Huawei’s ICT Advertising and marketing & Answer Gross sales Division, Mr David Shi. In his handle, Shi positioned Huawei as a transformative technological companion within the hospitality trade’s digital evolution.
“This isn’t only a showcase of lodge know-how, but additionally an illustration of how Meliá and Huawei are collaborating to drive lodge digital transformation and enhance lodge visitor experiences,” Shi mentioned. “ICT infrastructure, notably community infrastructure, has modified from a supporting software to a core engine that transforms all industries, and know-how is quickly reshaping the lodge trade.”
Huawei Sensible Resort Answer
After the launch, Huawei went on to display a number of key technological improvements for the hospitality trade, together with intensive Wi-Fi 7 community protection throughout all lodge areas, devoted community channels for VIP visitors, single fibre and terminal per room supporting a number of companies and ultra-intelligent lodge administration capabilities.
The Huawei Sensible Resort Answer on the Torre Melia Gran Meliá Resort enhances its capability to offer {smooth}, clever companies extra successfully whereas guaranteeing quick, reliable, and constant community protection throughout all of its properties. The answer combines the benefits of IP and POL applied sciences, bringing three distinctive highlights:
- Wi-fi entry factors (APs) with built-in good antennas allow seamless Wi-Fi protection in all indoor and outside lodge areas, guaranteeing always-smooth roaming and an ultra-high-speed community expertise.
- Optical fibres substitute conventional Ethernet cables, permitting every room to be linked with a single fibre and terminal. This energy-saving and future-proof observe facilitates sustainable improvement.
- Huawei iMaster-NCE’s unified administration platform manages IP and POL units. Enhanced by AI, it could actually routinely establish and find faults inside minutes, thereby bettering O&M effectivity.
Fiol defined how these applied sciences have been bringing key advantages to the lodge that included enhanced operational effectivity, improved visitor digital engagement and decreased vitality consumption, which supported Meliá’s sustainable inexperienced methods. “Meliá Accommodations is devoted to providing visitors the best mix of contemporary design and distinctive consolation whereas redefining their expertise by digital innovation,” he says.
The demonstration was not only a technological showcase, however a sensible illustration of how superior ICT infrastructure can remodel the hospitality trade’s operational and visitor experiences.
The launch was additionally attended by Chao Liu, CEO of Huawei’s Manufacturing and Giant Enterprises BU; Vincent Liu, President of Huawei’s International Enterprise Community Advertising and marketing & Answer Gross sales Division; Jack He, Common Supervisor of Huawei’s Iberia Enterprise Enterprise; and Ramón Vidal Castro, Common Supervisor of Torre Melina Gran Meliá.
The occasion concluded with an official inauguration ceremony, symbolising the continuing technological evolution within the hospitality trade.
For extra info on how environment friendly ICT is central to the visitor expertise, go to right here.
[i] GlobalData: Outbound Tourism Spending Habits within the High 10 Expenditure Markets (2024), September 2024.

