Be taught all concerning the relaunch of Beautycounter as COUNTER, together with which skincare favorites are coming again (and what’s NOT returning), plus NEW merchandise you gained’t wish to miss!
In case you’ve been questioning when Beautycounter is coming again – I’ve acquired solutions!
After nearly a 12 months of uncertainty as a result of sudden closure of the unique Beautycounter enterprise, they’ve returned – however this time as COUNTER!!!
As somebody who personally cherished the Beautycounter mission and merchandise (and offered numerous merchandise to you guys as a guide), I’m thrilled that they’re again!
At Aware Momma we solely endorse merchandise we’ve personally researched, examined, and truthfully love. We could obtain commissions from affiliate hyperlinks on this article together with Amazon Associates. Full Disclosure
Beautycounter is Now COUNTER
Why did Beautycounter change their identify to COUNTER?
When founder Gregg Renfrew determined to purchase again the enterprise from chapter, she knew that with the intention to achieve success, the corporate needed to be reimagined.
Whereas she needed to stay true to the unique mission (getting safer magnificence merchandise into the palms of everybody), she knew that the idea of “clear magnificence” had been diluted over time and had change into extra of a buzzword than a real definition.
With COUNTER, the emphasis is on going counter to trade norms. They plan to take steps to determine a definitive commonplace for clear magnificence, whereas protecting well being, security, individuals, and the planet on the forefront.
Which Authentic Beautycounter Merchandise are Coming Again?
One factor Gregg talked about once I heard her converse in Minneapolis lately, is that over 90% of their income got here from solely 50 (out of 245) merchandise. So it made sense to downsize.
Belief me, I used to be holding my breath ready to seek out out which merchandise made the minimize – and I used to be relieved to see that almost all of my favorites are coming again.
The brand new lineup consists of the Countertime line (for age-intelligent skincare) and a revised model of the Countermatch line, now known as CounterGlow (with superior hydration expertise).
You’ll additionally discover fan favorites just like the All Vibrant Vitamin C Serum, Brightening Facial Oil, Lotus Glow Cleaning Balm and In a single day Resurfacing Peel.
The Day by day Sheer Protection Sunscreen is making a comeback, as will Dew Pores and skin, Pores and skin Twin Featherlight Basis and the Sheer Genius Conditioning Lipstick.
No different make-up objects made it into this primary spherical of merchandise, however we’ve been promised that extra goodies are within the works (finger’s crossed for the return of Past Gloss lip gloss and Lid Glow cream eye shadow!)
Additionally hoping to see the Mighty Plump Ceramide Water Cream make a return sooner or later – it was considered one of my favourite Beautycounter moisturizers!
What NEW Merchandise Will COUNTER Carry?
We acquired a sneak peek into a few of the model NEW merchandise within the COUNTER line and so they sound actually nice. I’ve acquired just a few on order and I can’t wait to strive them!
COUNTER FAQs
Is COUNTER a Guide Led Enterprise Mannequin?
The brief reply is NO!
COUNTER’s simplified enterprise mannequin permits for model companions (like me!) to earn a fee for serving to to teach individuals (such as you!) concerning the model and merchandise!
I’m not a guide and the enterprise is just not a pyramid scheme or MLM (multi-level advertising) mannequin.
Will COUNTER be Bought at Ulta, Goal or Amazon?
No, COUNTER won’t be offered at Ulta or Goal shops or accessible on Amazon. Right now, all buying should be executed via the Counter.com web site as they don’t have any different retail companions.
Can I get FREE SHIPPING?
One of many superior adjustments that COUNTER has made is to supply FREE SHIPPING on all orders of $50+. I used to be significantly completely happy to listen to this as a result of paying for transport generally is a deterrent.
Is there a Loyalty Program?
YES! And guess what? It’s FREE to affix for all clients! For every $200 you spend, you’ll get a $15 product credit score – how enjoyable is that? Plus one thing particular to your birthday. 🎂
Which Beautycounter Merchandise are NOT Coming Again?
Right now, the next merchandise don’t seem like coming again as a part of the brand new COUNTER model. However keep tuned as a result of new merchandise can be launched often!
- Haircare merchandise
- Sunscreen for physique
- CounterStart line
- CounterControl line (apart from Clear Pore Cleanser)
- Replicate Impact merchandise (apart from the In a single day Resurfacing Peel)
- Most make-up merchandise (blush, eyeshadow, mascara and so on…)
- Clear Deo deodorant
- Physique wash and physique lotion
Are you excited concerning the launch of COUNTER? Let me know your ideas!
