Jollibee is welcoming the Christmas season with its most important and most festive vacation marketing campaign but, launching a sequence of back-to-back treats as Filipinos throughout the nation have a good time the beginning of Simbang Gabi. By means of its “Buo ang Saya ng Pasko” (The Pleasure of Christmas is Full) marketing campaign, Jollibee highlights the various heartfelt methods Filipino households and communities now come collectively—sharing meals, laughter, and cherished traditions—to make this December extra joyful and memorable for patrons nationwide.
Buo ang Saya ng Pasko
“This Christmas, Jollibee desires to remind each Filipino that the true pleasure of the season comes from being collectively. Regardless of the place or how we have a good time, what actually issues is celebrating with the individuals we love,” mentioned Dorothy Ching, Jollibee Philippines’ vp for advertising and marketing. “Totoong mas buo ang saya ng Pasko kapag magkakasama tayo at pinagsasaluhan ang mga paborito nating mga pagkain.”
A heartfelt movie for the altering Filipino household
This 12 months’s “Buo ang Saya ng Pasko” marketing campaign encompasses a touching and heartwarming Christmas movie, created in partnership with Forsman and Bodenfors Singapore. The movie highlights how Filipino households proceed to develop and remodel over time, whereas nonetheless holding on to the values that make Christmas particularly significant within the Philippines. It captures real, on a regular basis moments from completely different walks of life, reflecting the various methods Filipinos now come collectively to have a good time the season.
The story follows hospital employees who pause mid-shift to share a easy Christmas meal, discovering consolation and pleasure in one another’s firm regardless of being removed from house. It reveals safety guards bonding over modest meals and lightweight dialog, proving that the spirit of the vacations could be felt even in probably the most extraordinary settings. The movie additionally portrays {couples} who lovingly deal with their pets as members of the family, highlighting extra trendy, non-traditional household buildings. Single dad and mom are proven cherishing high quality time with their kids, creating new traditions and recollections of their very own. Massive, prolonged households are depicted reuniting throughout generations, capturing the heat of grandparents, dad and mom, and youngsters coming collectively below one roof.
Jollibee defined that the movie celebrates the concept that at the same time as customs and household buildings evolve, the essence of a Filipino Christmas stays unchanged. Traditions might look completely different at the moment—from who gathers on the desk to how they have a good time—however the spirit of affection, generosity, and real connection that defines a Filipino Christmas stays as robust and vibrant as ever.
Joyful Christmas Shops illuminate the nation.
Now in its third 12 months, Jollibee’s Joyful Christmas Shops have returned brighter and larger than ever. This 2025 season options the biggest rollout to this point, with 300 totally adorned branches nationwide, spanning main cities and smaller communities throughout the nation. Every retailer is adorned with festive lights, colourful ornaments, and community-inspired accents that replicate native tradition and traditions. By remodeling its branches into vacation locations, Jollibee goals to unfold pleasure and luxury in neighborhoods, particularly these not too long ago affected by calamities, providing an area for hope, togetherness, and celebration.
To assist households and pals plan their Christmas visits, clients can simply discover these adorned branches by the Jolly Christmas Excursions digital map powered by Google, which reveals close by Joyful Christmas Shops, instructions, and key retailer particulars.
A brand new nationwide celebration for Simbang Gabi
To unfold the Christmas spirit in communities as early as doable, Jollibee launched the first-ever Christmas JOY Day to coincide with the opening of Simbang Gabi. The model joined daybreak lots in choose church buildings throughout Manila, together with San Agustin Church, Our Woman of Treatments Parish, Sta. Ana Church, and San Fernando de Dilao Parish (Paco Church). At every church, Jollibee crew members warmly welcomed churchgoers and handed out free Jollibee treats after the liturgy. These easy gestures added a festive environment to the standard early-morning devotion and marked the beginning of the model’s nationwide Christmas countdown.
The celebration continued past the church buildings and into native colleges, the place Jollibee introduced Christmas JOY Day to campuses akin to Pinaglabanan Elementary Faculty in San Juan, Kapt. Jose Cardones Built-in Faculty in Taguig, and St. Mary’s Elementary Faculty in Marikina. College students enthusiastically lined as much as obtain Jollibee Children Values Books, which spotlight essential Filipino values, together with free Jollibee treats. The initiative crammed school rooms and faculty grounds with pleasure, laughter, and smiling faces, bringing early Christmas cheer to younger learners whereas reinforcing the values of kindness, sharing, and pleasure that outline the vacation season.
New choices that full vacation gatherings
In-store, clients can benefit from the particular Christmas Bundle, obtainable nationwide for less than P399. Every set consists of an unique, limited-edition Jollibee Bag Appeal collectible, together with well-loved menu gadgets akin to Hen Fillet with Pepper Cream Sauce and Jolly Spaghetti. Thoughtfully curated for the vacation season, this bundle affords a festive deal with that’s good for sharing with the entire household. The promo is offered in collaborating Jollibee shops nationwide till December 31, 2025.
Including to the vacation pleasure, Jollibee now affords new Household Tremendous Meals, beginning at simply P599. Supreme for Noche Buena and different Christmas gatherings, these value-packed units function the enduring Chickenjoy, steamed rice, refreshing drinks, and a wide range of sides, offering households with a whole, satisfying meal in a single handy order. Whether or not you’re eating in, taking out, or ordering for supply, the Household Tremendous Meals make it simpler to have a good time collectively with out the effort of cooking.
To amplify celebrations much more satisfying, Jollibee can be increasing its Christmas Large Order Service (BOS). Tailor-made for bigger teams, this service is ideal for households, workplaces, colleges, and communities planning Christmas events, reunions, and year-end occasions. With an array of occasion trays and group meal choices that includes Jollibee favorites, the Christmas BOS affords beneficiant, ready-to-serve dishes that assist hosts pull off enjoyable, scrumptious, and worry-free vacation celebrations.
Celebrating the Filipino spirit of togetherness
By means of its inspiring vacation movie, vibrant in-store decorations, partaking on-ground activations, and thrilling seasonal choices, Jollibee goals to deliver households and communities even nearer collectively this December. Its “Buo ang Saya ng Pasko” marketing campaign highlights a heartwarming but easy fact: Christmas pleasure feels full when shared with the individuals we love.
From Simbang Gabi gatherings in church buildings and year-end events in colleges and workplaces, to intimate celebrations at house or enjoyable get-togethers at a favourite Jollibee retailer, the model hopes to make each second of the vacation season extra joyful, memorable, and significant for Filipinos all over the place.
Craving extra Jollibee treats and exclusives? Go to www.jollibee.com.ph for the newest updates and vacation choices, order your favorites conveniently at https://order.jollibee.com/, and observe Jollibee on social media for extra JOYful surprises, limited-time promos, and festive content material.
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