Spotify Wrapped is again. After final yr’s broadly criticized flop that included an AI podcast as its spotlight, the streamer’s extremely anticipated annual overview function has returned to its roots. This yr, Spotify is doubling down on what it is aware of works greatest: deep dives into your streaming information, artistic experiences, messages from favourite artists, and different social options.
The corporate claims that Wrapped 2025 is its greatest, because it’s introducing practically a dozen new options along with its previous standbys, like high songs and artists. Plus, it’s providing extra visibility into customers’ information than in years previous. For the primary time, Spotify Wrapped is including a stay multiplayer function to check your listening information with associates.
Wrapped Occasion, Wrapped’s first stay interactive expertise, means that you can invite as much as 9 associates to check listening stats.
Additionally new this yr, your High Songs Playlist will embody the play counts for every of the highest songs, so you possibly can really see how a lot time you spent together with your favourite tracks.
Different standout options this yr embody an interactive High Track Quiz, a Listening Age function, and Wrapped Golf equipment, which match you to one in all six distinctive listening kinds.
The corporate believes these additions is not going to solely convey again the customized, participating expertise that customers have lengthy anticipated from Wrapped, however will take it a step additional by making it extra interactive than earlier than.
Within the High Track Quiz, for example, you possibly can attempt to guess which high music soundtracked your yr earlier than seeing the outcomes.
Techcrunch occasion
San Francisco
|
October 13-15, 2026
The brand new interactive Wrapped Occasion function isn’t nearly evaluating the private streaming information you’ve already acquired to your pals’ information, as that’s one thing folks already do on social media. As an alternative, the function presents distinctive information tales on your group, like who’s the “most obsessed fan,” the “early hen,” essentially the most “choosy listener,” and even one thing as good because the “dinner desk explainer,” which means the one that listens to essentially the most information podcasts.
Spotify says these awards replace dynamically each time you be a part of a Wrapped Occasion, so no two classes are ever the identical — even in the event you run via them once more with the identical group of associates.
The brand new Wrapped Golf equipment, in the meantime, will group you into one in all half a dozen listening kinds, just like the “Gentle Hearts Membership,” the “Membership Serotonin,” the “Full Cost Crew,” the “Cosmic Stereo Membership,” and others. You’ll additionally obtain a job within the membership primarily based in your listening information. You is likely to be a membership chief in case your listening decisions strongly matches the membership’s values, a scout in the event you’re at all times searching for out new releases, or an archivist in the event you take heed to music from previous eras.
One other function, Listening Age, compares your 2025 music listening to others in your age group. To calculate your age, the function considers the discharge years of the tracks you take heed to most. From there, it identifies the five-year span of music that you just engaged with greater than different listeners your age.
As in prior years, you’ll see your high songs, high artists, high genres, and, for the primary time, high albums. If you happen to engaged with audiobooks and podcasts, you’ll see metrics for these as properly. Artists, writers, and podcasters can have their very own model of Wrapped as earlier than. And high followers will once more obtain video messages from their favourite artists, podcasters, and, now, authors.
You’ll additionally obtain a playlist of your high songs of the yr, as earlier than.
What you received’t discover on this yr’s Wrapped is any function that advertises it was made with AI.
In a press briefing on Tuesday, Spotify’s Senior Director of International Advertising, Matt Luhks, admitted the corporate acquired a “lot of suggestions” about its 2024 AI-focused Wrapped expertise, saying it was a “mixture of optimistic and ‘extra constructive suggestions,’” regardless of the function driving extra engagement than prior years.
“We take all of that in. We use that as data, insights, [and] inspiration for the way we approached Wrapped this yr,” he mentioned in a press occasion forward of as we speak’s launch.
“What our customers inform us about Wrapped means so much to us, so it was actually informative in how we approached Wrapped this yr. And what we tried to construct was essentially the most artistic, most revolutionary, most participating Wrapped ever,” he added, setting a excessive bar for the 2025 version of the now 11-year-old annual year-in-review function.
“We’re the unique and, we imagine, nonetheless the most effective,” Luhks mentioned.
Nonetheless, AI was part of the Wrapped expertise. Although the corporate claims the general expertise was not made with AI, it does leverage a LLM (massive language mannequin) so as to add a storytelling layer to Wrapped’s info and figures, and pure language summaries in different components of its expertise, trying again in your information.
Spotify’s try to repair Wrapped after a notable stumble comes because the streamer faces elevated competitors from Apple, Amazon, YouTube, and others, which have all launched their very own annual overview options, impressed by Wrapped.
“Everybody appears to have their very own model of Wrapped. Now, there’s quite a lot of evaluations and replays and rewinds on the market, however we imagine that Wrapped nonetheless units the bar for these year-end recaps,” Luhks mentioned.
Together with the patron expertise, Spotify shared its high artists, songs, albums, podcasts, and audiobooks for the yr, with high winners that included, respectively, Dangerous Bunny (high music and album), Joe Rogan (“The Joe Rogan Expertise” podcast), and Rebeca Yarros (creator of “Fourth Wing”).
